Based on the first national land survey and the second land survey data, this paper uses GIS technology, mathematical and statistical analysis techniques, and combines with related theory to research on land use / land cover change (LUCC) study through various types of data processing in the sample area-Weifang City, Shandong Province. According to land use change model, it makes a comprehensive analysis of the 1997–2007 years, the quantity and speed changes in land use, and also indicates land use change rule. What's more, it can predict future changes of land use by means of Markov model. Finally, it points out the strategies and measures to reasonably develop and use land resource according to present conditions of land use.