his month, I would like to talk about the appeal of IEEE Communications Magazine to industry, and then I want to make an appeal. The magazine’s readership has about the same demography as ComSoc in general. It serves two large constituencies, the academic community and industry professionals. As a preeminent publication, Communications Magazine serves a clear function for academicians. It is a convenient source of leading edge articles on major areas in communications, and it is a highly regarded venue for publishing academic articles. At the same time, the magazine seeks to serve its industry readers. Frankly, this is not easy because although all of us share a common need for information about up-to-date technologies, we do not need the same information. Professionals in industry could be working on quite different things, so a magazine article on a certain topic could interest some industry readers who are working in that area but not interest others. For that reason, magazine articles are written in an accessible style without assuming a high level of expertise, but even so, it continues to be a challenge to find the best mix of topics and level of presentation for our diverse industry audience.