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Online product rating manipulation and market performance

descriptionPublicationkeyboard_double_arrow_right Article 01 May 2015 United States Publisher:Institute of Electrical and Electronics Engineers (IEEE)Journal:Computer, volume 48, pages 72-75 (issn: 0018-9162, Copyright policy )
Authors: Wenqi Zhou; Yuhong Liu;

doi: 10.1109/mc.2015.138 , 10.2139/ssrn.5208528

Online product rating manipulation and market performance

Abstract

Manipulating online ratings of a product, in terms of both volume and value, can substantially influence its market performance, but the profits of a particular strategy can vary across products and might not be maximized by the highest rating values.

Country
United States
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Keywords

Computer Engineering

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 3
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
3
Average
Average
Average
Green