Now part of consumer society and marketed globally, computers are designed to be sold rather than used. Software marketers, e-businesses, and their technicians consider having an understanding of how the underlying machinery works to be utterly irrelevant. For them, the most important skills are marketing, management, and graphical expertise. The profession should strive to make it easy for people to exploit the computer on their own terms in their own culture. The symbolic programming system should be completely straightforward, but adaptable to different writing systems. Any complexity should be subsumed by the operating system or concealable within the macro-coding system.