The Media are the Message: 'The Influencers'

descriptionPublicationkeyboard_double_arrow_right Article 01 Oct 2006Publisher:Institute of Electrical and Electronics Engineers (IEEE)Journal:IEEE Annals of the History of Computing, volume 28, pages 74-79 (issn: 1058-6180,

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Authors: Ed Bride;

doi: 10.1109/mahc.2006.75

The Media are the Message: 'The Influencers'

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Abstract

The author reflects on the impact of media and other opinion leaders in the 1970s and early 1980s on the emerging software industry: The fortunes of companies in the nascent personal computer market rose or fell, depending on what these opinion magnates said, wrote, or did (or did not)

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	1
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average