This paper proposes an alternate solution for Ethernet passive optical networks. Our solution uses a novel protocol named full utilization local loop request contention multiple-access protocol to efficiently provide communications in passive optical networks. We study the physical layer implementation, as well as medium access control (MAC) layer protocol performance to illustrate the feasibility and benefit of our solution. The performance studies show that the MAC protocol is capable of offering 95% channel utilization under heavy load conditions. The performance results also indicate that delivery of multimedia traffic with a high quality-of-service can be achieved with our solution.