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A Television News Graphical Layout Analysis Method Using Eye Tracking

Authors: Rui Rodrigues 0002; Ana Isabel Veloso; Óscar Mealha;

A Television News Graphical Layout Analysis Method Using Eye Tracking

Abstract

This paper presents an analysis method used to evaluate the graphical layout of Television (TV) News. With the data gathered from an eye tracker, it is possible to discern viewers' main focus of attention. However, in the case of video media, the visualisation tools of eye tracking software are insufficient for this discernment. This method uses eye tracking log files and combines them with algorithms developed using a spreadsheet application and visual data representation techniques. As a result of this combination, it is possible to identify the graphics which have greater visual attention, and subsequently, these representations supported the analysis of viewers' main focus of attention (areas of interest). A case study was also applied for the validation of this method.

Country
Portugal
Related Organizations
Keywords

Eye tracking, Data visualization, Television news, Algorithm design and analysis, Analysis method, Graphical layout, Visual attention

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
5
Average
Average
Average
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