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Japanese typeface personalities: Are typeface personalities consistent across culture?

Authors: Joshua Caldwell;

Japanese typeface personalities: Are typeface personalities consistent across culture?

Abstract

Recent studies have correlated specific typeface features (variety versus contrast versus pat tern) to specific emotional parameters (amusement versus agitation versus focus). These studies provide a systematic explanation for analyzing typeface features and emotional parameters. However, these studies have focused on Roman typefaces. Much of the research on non-Roman typefaces do not provide a systematic explanation or even consistent parameters, “serif” typefaces generally generate a “classical”, “elegant”, “staid” or “sleek” feelings, and are generally preferred by younger participants, “sans-serif” typefaces are generally preferred by older participants, and “ narrow” typefaces generally generate “modern“, ”exciting” and “ positive” feelings. While these findings are generally useful, no explanation is provided for why specific typeface forms produce specific emotion effects. This paper will report the results of an empirical study on the immediate emotional response of 50 participants to a variety of Japanese typefaces. The results support the work of previous studies on Roman typefaces and show that the same typeface features (variety versus contrast versus pattern) produce the same emotional responses (amusement versus agitation versus focus) in both Roman and non-Roman typefaces.

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
6
Average
Average
Average
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