Vehicular networking is becoming reality. Today vehicles use TCP/IP to communicate with centralized servers through cellular networks. However many vehicular applications, such as information sharing for safety and real time traffic purposes, desire direct V2V communications which is difficult to achieve using the existing solutions. This paper explores the named-data approach to address this challenge. We use case studies to identify the design requirements and put forth a strawman proposal for the data name design to understand its advantages and limitations.