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Semantic Social Network Analysis for Trend Identification

Authors: David A. Ostrowski;

Semantic Social Network Analysis for Trend Identification

Abstract

This paper considers the extraction and analysis of Social Networks for the identification of trends. Our methodology focuses on the utilization of semantics for determination of relevant networks within unstructured data. The Social Networks are examined from the perspective of structure and considered as a time series. Our metrics focus on the identification of influence and power among key players. This method is applied against a collection of Twitter messages and compared to historical market share trends of technologically-related topics. Through this work we demonstrate that structural qualities reflecting community dynamics can provide insight to the prediction of long-term trends. The goal of this work is to lend insight to the characterization of consumer behavior, particularly in the area of technology forecasting.

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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
6
Average
Top 10%
Average
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