Managing Publicity Campaigns with Semantic Technologies

descriptionPublicationkeyboard_double_arrow_right Article , Conference object 01 Sep 2010Publisher:IEEEJournal:2010 IEEE Fourth International Conference on Semantic Computing

Authors: Wee Tiong Ang; Rajaraman Kanagasabai; Wei-Peng Seeto; Francis Tan; Weng-Fai Tang;

doi: 10.1109/icsc.2010.76

Managing Publicity Campaigns with Semantic Technologies

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Abstract

Tracking accurate readership, impact and timely delivery of the news is an important problem faced by Publicity Campaign managers. We present a solution for publicity campaign management and tracking with an integrated semantic infrastructure, called Knowle. Through detailed a walkthrough, we show how the system can be used for campaign management in a real-world scenario through a case study on “A*STAR Publicity Campaign Management”.

Related Organizations

Institute for Infocomm Research
Singapore
Agency for Science, Technology and Research
Singapore

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