Pervasive computing is a new and emerging technology. The concept of pervasiveness and its deployment into reality are still not well aligned. This is because the vision of pervasiveness is a highly complex area that encompasses a large number of issues. The real vision of pervasiveness will never become a reality if everyone involved needs to repeatedly address all the issues involved in the concept. This paper focuses on the DAIDALOS Pervasive Service Platform (PSP) as an enabler of pervasive services. DAIDALOS is an EU Framework Programme 6 Integrated Project with 46 multinational partners from both the industry and academia. The paper details the strategy employed in DAIDALOS to facilitate Service Providers to offer pervasive services on top of the PSP. It argues that pervasiveness should be provided to Service Providers as part of the platform, instead of requiring pervasiveness to be totally embedded in the services themselves. This approach consequently opens up the service provision market to more players, driving the idea of a truly pervasive world. The paper gives an overview of the DAIDALOS platform as a pervasive service enabler, detailing how it facilitates pervasiveness by removing most of the work from the Service Providers themselves.