
With the development of electronic information technique, electronic ecommerce grows speedily, including online book-shopping. The evaluation of online bookstores is a multiple-criteria decision making (MCDM) problem with many quantitative and qualitative attributes. This paper proposes fuzzy analytical hierarchy process (FAHP) approach to evaluate online bookstores. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice. Keywords-FAHP; electronic commerce; MCDM; online bookstores.
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