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Fuzzy Analytical Hierarchy Process for Evaluating Online Bookstores

Authors: Jie Li; Shouming Chen;

Fuzzy Analytical Hierarchy Process for Evaluating Online Bookstores

Abstract

With the development of electronic information technique, electronic ecommerce grows speedily, including online book-shopping. The evaluation of online bookstores is a multiple-criteria decision making (MCDM) problem with many quantitative and qualitative attributes. This paper proposes fuzzy analytical hierarchy process (FAHP) approach to evaluate online bookstores. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice. Keywords-FAHP; electronic commerce; MCDM; online bookstores.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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