With the public's enthusiasm for multimedia creation continues to increase, an easy retrieval technology and lots of multimedia materials are been needed. This paper proposed a Personalized Multimedia Service Model (PMSM)-The model that use a standard to identify kinds of multimedia materials as the same structure in order to gain the excellent efficiency. PMSM abandon traditional retrieval technology and achieve personalized service by using interest model. PMSM actively push the information to user, what user may be interested. Finally, an experiment is carried out to show that out approach is feasible.