In this paper we first introduce a context-based interpretation of fuzzy concepts within which the modal-logic based formulation of fuzzy sets is related. Within the framework, we also establish an interpretation of the mass assignment of a fuzzy set. As a consequent, an alternative interpretation of linguistic variables is presented that is clearly related to voting model semantics of linguistic variables as developed by Lawry (2000, 2001). The relationship between the two interpretations is also established.