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https://doi.org/10.1109/dsaa.2...
Article . 2017 . Peer-reviewed
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Scalable RFM-enriched Representation Learning for Churn Prediction

Authors: Mitrovic, Sandra; Singh, Gaurav; Baesens, Bart; Lemahieu, Wilfried; De Weerdt, Jochen;

Scalable RFM-enriched Representation Learning for Churn Prediction

Abstract

Most of the recent studies on churn prediction in telco utilize social networks built on top of the call (and/or SMS) graphs to derive informative features. However, extracting features from large graphs, especially structural features, is an intricate process both from a methodological and computational perspective. Due to the former, feature extraction in the current literature has mainly been addressed in an ad-hoc and hand-crafted manner. Due to the latter, the full potential of the structural information is unexploited. In this work, we incorporate both interaction and structural information by devising two different ways of enriching original graphs with interaction information, delineated by the well-known RFM model. We circumvent the process of extensive manual feature engineering by enriching the networks and improving the scalability of the renowned node2vec approach to learn node representations. The obtained results demonstrate that our enriched network outperforms baseline RFM-based methods.

Country
Belgium
Keywords

Technology, Science & Technology, Computer Science, Information Systems, Enriched (Social) Networks, SEGMENTATION, Engineering, Electrical & Electronic, CUSTOMER CHURN, TELECOMMUNICATION INDUSTRY, Engineering, Computer Science, Theory & Methods, REM, Computer Science, Node Representation Learning, Churn Prediction

  • BIP!
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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    6
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
6
Top 10%
Average
Average
Green