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https://doi.org/10.1109/cdc.20...
Article . 2014 . Peer-reviewed
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https://dx.doi.org/10.48550/ar...
Article . 2014
License: arXiv Non-Exclusive Distribution
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Article . 2018
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Optimizing your online-advertisement asynchronously

Authors: Longbo Huang;

Optimizing your online-advertisement asynchronously

Abstract

We consider the problem of designing optimal online-ad investment strategies for a single advertiser, who invests at multiple sponsored search sites simultaneously, with the objective of maximizing his average revenue subject to the advertising budget constraint. A greedy online investment scheme is developed to achieve an average revenue that can be pushed to within $O(��)$ of the optimal, for any $��>0$, with a tradeoff that the temporal budget violation is $O(1/��)$. Different from many existing algorithms, our scheme allows the advertiser to \emph{asynchronously} update his investments on each search engine site, hence applies to systems where the timescales of action update intervals are heterogeneous for different sites. We also quantify the impact of inaccurate estimation of the system dynamics and show that the algorithm is robust against imperfect system knowledge.

Keywords

FOS: Computer and information sciences, Computer Science - Computer Science and Game Theory, FOS: Electrical engineering, electronic engineering, information engineering, Systems and Control (eess.SY), Electrical Engineering and Systems Science - Systems and Control, Computer Science and Game Theory (cs.GT)

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green