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Popularity prediction based on interactions of online contents

Authors: Qingchao Kong; Wenji Mao; Chunyang Liu;

Popularity prediction based on interactions of online contents

Abstract

The interactive behavior of Web users often makes some online contents more popular than others. Thus the popularity of online contents can help us understand public interest and attention behind user interactions. Modeling and predicting the popularity of online contents is an important research topic and can facilitate many practical applications in different domains. Previous work on popularity modeling and prediction usually treat each online content separately, and neglect the interaction information between online contents, represented as interaction relations. In this paper, we explore the interaction relations between online contents, specifically competition and cooperation relations, for popularity prediction. We first define the interaction relations between different online contents and propose a method for the calculation of interaction information. We then apply the non-negative matrix factorization (NMF) technique to get a low dimensional representation of interaction features for online contents, which are used by classifiers for popularity prediction. We finally evaluate the proposed approach using two datasets from SinaWeibo (i.e., original tweets and topic hashtags). The experimental results show that interaction features alone can yield relatively good performance, and by incorporating interaction features into traditional feature based methods, our method can further improve popularity prediction results.

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  • BIP!
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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    5
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
5
Average
Average
Average
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