This paper describes a new possible model for distributing hyper-local data across subscribers. This new model uses Wi-Fi proximity approach as a service. According to this concept, any exiting or even especially created Wi-Fi hot spot could be used as presence sensor that can trigger access for some user-generated information snippets. In this approach we can discover hyper local data as information snippets that are relevant for mobile subscribers being at this moment nearby some Wi-Fi access point. And an especially developed mobile application (context-aware browser) can present that information to mobile subscribers. As the possible use-cases for this application we can mention for example delivering commercial information in malls, distributing data in Smart City projects, sharing news feeds for office centers and campuses as well as for the personal classifieds and city games.