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Public legal service agencies relationship marketing strategies

descriptionPublicationkeyboard_double_arrow_right Article 01 Aug 2011Publisher:IEEEJournal:2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC)
Authors: null Hualin Shen; null Yong Han; null Nansheng Chen; null Zhiliu Zeng;

doi: 10.1109/aimsec.2011.6010749

Public legal service agencies relationship marketing strategies

Abstract

Relationship marketing has been a major topic in marketing literature but limited research has attempted to conceptualize the relationship and its interactions especially in a Chinese context. This paper provides a comprehensive review on the strategy of relationship marketing in Chinese public legal service agencies.

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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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