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Article . 2019 . Peer-reviewed
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https://dx.doi.org/10.48550/ar...
Article . 2019
License: CC BY NC SA
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An investigation of biases in web search engine query suggestions

Authors: Malte Bonart; Anastasiia Samokhina; Gernot Heisenberg; Philipp Schaer;

An investigation of biases in web search engine query suggestions

Abstract

Purpose Survey-based studies suggest that search engines are trusted more than social media or even traditional news, although cases of false information or defamation are known. The purpose of this paper is to analyze query suggestion features of three search engines to see if these features introduce some bias into the query and search process that might compromise this trust. The authors test the approach on person-related search suggestions by querying the names of politicians from the German Bundestag before the German federal election of 2017. Design/methodology/approach This study introduces a framework to systematically examine and automatically analyze the varieties in different query suggestions for person names offered by major search engines. To test the framework, the authors collected data from the Google, Bing and DuckDuckGo query suggestion APIs over a period of four months for 629 different names of German politicians. The suggestions were clustered and statistically analyzed with regards to different biases, like gender, party or age and with regards to the stability of the suggestions over time. Findings By using the framework, the authors located three semantic clusters within the data set: suggestions related to politics and economics, location information and personal and other miscellaneous topics. Among other effects, the results of the analysis show a small bias in the form that male politicians receive slightly fewer suggestions on “personal and misc” topics. The stability analysis of the suggested terms over time shows that some suggestions are prevalent most of the time, while other suggestions fluctuate more often. Originality/value This study proposes a novel framework to automatically identify biases in web search engine query suggestions for person-related searches. Applying this framework on a set of person-related query suggestions shows first insights into the influence search engines can have on the query process of users that seek out information on politicians.

Keywords

FOS: Computer and information sciences, Computer Science - Computers and Society, Computers and Society (cs.CY), Information Retrieval (cs.IR), Computer Science - Information Retrieval

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    15
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
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    Top 10%
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Top 10%
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
15
Top 10%
Top 10%
Top 10%
Green
bronze