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Market Intelligence for International Markets

descriptionPublicationkeyboard_double_arrow_right Article 01 May 1989 United Kingdom Publisher:EmeraldJournal:Marketing Intelligence & Planning, volume 7, pages 30-34 (issn: 0263-4503,

Authors: Fletcher, K.; Wheeler, Colin;

doi: 10.1108/eum0000000001047

Market Intelligence for International Markets

- Summary
- Subjects
- Metrics

Abstract

Based on the scanning modes of Scottish exporters of construction services, the authors conclude that significant deficiencies exist in information flows within firms. The need for mixed scanning is recommended, combining objective knowledge with experiential knowledge. Consortia may be a solution to the information and intelligence gathering problems of smaller firms.

Country

United Kingdom

Related Organizations

University of Portsmouth
United Kingdom

Keywords

Marketing, International Business and Trade, Business and Management, /dk/atira/pure/core/subjects/business, /dk/atira/pure/core/subjects/intbus, Advertising and Sales, /dk/atira/pure/core/subjects/marketing

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	20
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Top 10%
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average