Strategic Thinking:

descriptionPublicationkeyboard_double_arrow_right Article 01 Jul 1983 English Publisher:EmeraldJournal:Industrial Management & Data Systems, volume 83, pages 17-21 (issn: 0263-5577,

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Authors: Benjamin Tregoe; John Zimmerman;

doi: 10.1108/eb057322

Strategic Thinking:

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Abstract

Though long range planning has saturated our corporate environment, it does not guarantee success. Rather, it is to strategic planning that the company must turn if it is to survive and flourish.

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