Planning for profit

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Jan 1978 English Publisher:EmeraldJournal:Planning Review, volume 6, pages 4-32 (issn: 0094-064X,

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Authors: Bradley T. Gale;

doi: 10.1108/eb053824

Planning for profit

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Abstract

One hundred and ninety of the world's largest and most diversified companies have added a new capability to their arsenal of planning tools. They have tapped into a new and unique collection of strategic experiences of product‐line businesses now maintained by The Strategic Planning Institute (SPI). Member companies use information derived from this data base as one additional input to:

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	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average