Marketing Strategies

Name: Marketing Strategies
Creator: Harvey Thompson
Keywords: 9. Industry and infrastructure, 8. Economic growth, 0502 economics and business, 05 social sciences, 1. No poverty, 12. Responsible consumption

Harvey Thompson

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Journal of Business ...arrow_drop_down

Journal of Business Strategy

Article . 1998 . Peer-reviewed

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https://dx.doi.org/10.1108/eb0...

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Marketing Strategies

WHAT DO YOUR CUSTOMERS REALLY WANT?

descriptionPublicationkeyboard_double_arrow_right Article 01 Apr 1998 English Publisher:EmeraldJournal:Journal of Business Strategy, volume 19, pages 16-21 (issn: 0275-6668,

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Authors: Harvey Thompson;

doi: 10.1108/eb039946

Marketing Strategies

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Abstract

It's easy to say “the customer is king,” but harder to walk the talk. Here's how leading‐edge companies are dealing with customers, and the lessons they're learning from them.

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	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	11
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