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Marketing the By‐Products of Development Programs

descriptionPublicationkeyboard_double_arrow_right Article 01 Mar 1992 English Publisher:EmeraldJournal:Journal of Business Strategy, volume 13, pages 45-48 (issn: 0275-6668, Copyright policy )
Authors: K, Brauer;

doi: 10.1108/eb039493

pmid: 10124956

Marketing the By‐Products of Development Programs

Abstract

The Boeing Co., through two of its internal units, has been able to leverage the creativity of staff members and reap significant income from resources that might otherwise be underutilized.

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Keywords

Product Line Management, Cost-Benefit Analysis, Entrepreneurship, Income, Industry, Planning Techniques, United States

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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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