Is Your Company Marketing Oriented?

descriptionPublicationkeyboard_double_arrow_right Article 01 Mar 1988 English Publisher:EmeraldJournal:Journal of Business Strategy, volume 9, pages 34-36 (issn: 0275-6668,

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Authors: G, Canning;

doi: 10.1108/eb039225

pmid: 10292573

Is Your Company Marketing Oriented?

- Summary
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Abstract

In recent years, corporate management has come to recognise that the most successful companies are those with a clear marketing orientation.

Related Organizations

Towers Perrin
United States

Keywords

Marketing of Health Services, Administrative Personnel, Commerce, Role, Industry, Consumer Behavior, Organizational Culture, United States, Management Information Systems

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