THE STRATEGIC MANAGEMENT OF INNOVATION

descriptionPublicationkeyboard_double_arrow_right Article 01 Mar 1986 English Publisher:EmeraldJournal:Journal of Business Strategy, volume 7, pages 38-42 (issn: 0275-6668,

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Authors: William K. Foster; Austin K. Pryor;

doi: 10.1108/eb039140

THE STRATEGIC MANAGEMENT OF INNOVATION

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Abstract

Larger corporations, recognizing that most of the growth in GNP is generated by medium‐to‐small and start‐up businesses, are looking for ways to become more innovative and entrepreneurial, and they are looking hard. Here are some fundamentals.

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