Fixing the Corporate Image

descriptionPublicationkeyboard_double_arrow_right Article 01 Feb 1981 English Publisher:EmeraldJournal:Journal of Business Strategy, volume 2, pages 65-69 (issn: 0275-6668,

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Authors: Terry Haller;

doi: 10.1108/eb038926

Fixing the Corporate Image

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Abstract

In our last column (Spring 1981), we talked about how your financial communications program could be strengthened by using marketing research methods that dovetail with strategic planning principles. The net impact, we argued, would be an improvement in the corporate image.

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