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descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 1987 English Publisher:EmeraldJournal:Online Review, volume 11, pages 39-47 (issn: 0309-314X,

Authors: Lizzie Davenport; Blaise Cronin;

doi: 10.1108/eb024235

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Abstract

In an earlier article we surveyed the convergence and integration of major players in the information industry. The trend towards vertical integration, which can be observed in the macromarket, is also evident in the operations of individual online hosts — the micromarket. In this article we look at the vending of online business data, a sector in which commercial bias is strong and where market patterns mimic those of the larger theatre.

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University of Strathclyde
United Kingdom

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