Many young people are either totally unaware of, or have outdated ideas about, the foundry industry. Like all other industries, it needs to attract people both of the right calibre and in sufficient numbers to meet its manning requirements. This need is great in the technical areas, as the industry keeps in step with technological developments. At the same time it must maintain its craft levels, although the type of work undertaken will change. The industry is acutely aware that the labour market is a competitive one, and to succeed in any competitive market one needs to advertise; your potential clients have to be informed about your product.