THE IMPACT OF CUSTOMER SERVICE IN INTERNATIONAL MARKETS

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 1984 English Publisher:EmeraldJournal:International Marketing Review, volume 1, pages 17-23 (issn: 0265-1335,

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Authors: Norman E. Marr;

doi: 10.1108/eb008260 , 10.1108/eb014580

THE IMPACT OF CUSTOMER SERVICE IN INTERNATIONAL MARKETS

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Abstract

In the world of Physical Distribution the identification of customer needs and the measurement of their relative importance has in the past been ignored. This paper investigates this theme and concludes it is of paramount importance for would‐be suppliers to obtain the view‐points of their prospective customers.

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Cranfield University
United Kingdom

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	8
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Top 10%
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average