A new treatment for negotiating naïveté. Contemporary projects may be more impressive than those of the cave‐man, today's skills may be more sophisticated, but the need for trust between groups and between individuals within groups is as important as ever. Where trust is missing, suspicions are not slow to grow. Suspicions left unchecked begin to fester; rumours become rife and create ever more distrust. If such a process is allowed to continue, the main corporate objective becomes lost in an ocean of personal intrigues.