From Strategy to Sales

descriptionPublicationkeyboard_double_arrow_right Article 01 Apr 1987 English Publisher:EmeraldJournal:Management Decision, volume 25, pages 10-14 (issn: 0025-1747,

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Authors: Kamran Kashani;

doi: 10.1108/eb001455

From Strategy to Sales

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Abstract

The transition from marketing strategy to selling is seldom smooth. Too often it is left to chance but successful business results depend on effective management of this transition: coherent and consistent policies, and good communications all along the line from marketing executives to field salesmen.

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