Looks at Quality Management (QM) and its extent of success or failure. Presents survey results, by the Institute of Management, which enables a further discussion. The survey, by postal questionnaire, was sent to 4,000 British Institute of Management members, and 880 usable responses (22 per cent) were received. The results and effects were discussed and key questions addressed. Concludes that there has been surprisingly little research on such issues and that although postal questionnaires are not ideal for research on this topic, the key issues highlighted can be further investigated through in‐depth case study research.