We numerically explore the interplay of fractal geometry and quantum entanglement by analyzing the von Neumann entropy (known as entanglement entropy) and the entanglement contour in the scaling limit. Adopting quadratic fermionic models on Sierpinski carpet, we uncover intriguing findings. For gapless ground states exhibiting a finite density of states at the chemical potential, we reveal a super-area law characterized by the presence of a logarithmic correction for area law in the scaling of entanglement entropy. This extends the well-established super-area law observed on translationally invariant Euclidean lattices where the Gioev-Klich-Widom conjecture regarding the asymptotic behavior of Toeplitz matrices holds significant influence. Furthermore, different from the fractal structure of the lattice, we observe the emergence of a self-similar and universal pattern termed an “entanglement fractal” in the entanglement contour data as we approach the scaling limit. Remarkably, this pattern bears resemblance to intricate Chinese paper-cutting designs. We provide general rules to artificially generate this fractal, offering insights into the universal scaling of entanglement entropy. Meanwhile, as the direct consequence of the entanglement fractal and beyond a single scaling behavior of entanglement contour in translation-invariant systems, we identify two distinct scaling behaviors in the entanglement contour of fractal systems. For gapped ground states, we observe that the entanglement entropy adheres to a generalized area law, with its dependence on the Hausdorff dimension of the boundary between complementary subsystems. Published by the American Physical Society 2024