Exponential and power law temperature dependences are widely used to fit experimental data of magnetic relaxation time in single molecular magnets. We derived a theory to show how these rules arise from the underling relaxation mechanisms and to clarify the conditions for their occurrence. The theory solves the puzzle of lower-than-expected Orbach barriers found in recent experiments, and elucidates it as a result of the Raman process in disguise. Our results highlight the importance of reducing the rate of direct tunneling between the ground state doublet so as to achieve long time coherence in magnetic molecules. To this end, large spin and small transverse magnetic anisotropy can reduce magnitude of the transition operator, and rigid ligands may weaken the spin-phonon coupling in that they raise the energy of vibrational modes and better screen the acoustic phonons.

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