Abstract Maternal effects can provide offspring with reliable information about the environment they are likely to experience, but also offer scope for maternal manipulation of young when interests diverge between parents and offspring. To predict the impact and outcome of parent-offspring conflict, we model the evolution of maternal effects on local adaptation of young. We find that parent-offspring conflict strongly influences the stability of maternal effects; moreover, the nature of the disagreement between parents and young predicts how conflict is resolved: when mothers favour less extreme mixtures of phenotypes relative to offspring (i.e., when mothers stand to gain by hedging their bets), mothers win the conflict by providing offspring with only limited amounts of information. When offspring favour overproduction of one and the same phenotype across all environments compared to mothers (e.g., when offspring favour a larger body size), neither side wins the conflict and signaling breaks down. Only when offspring favour less extreme mixtures relative to their mothers (the case we consider least likely), offspring win the conflict and obtain full information about the state of the environment. We conclude that a partial or complete breakdown of informative maternal effects will be the norm rather than the exception in the presence of parent-offspring conflict.