Insects are an astonishingly successful and diverse group, occupying the gamut of habitats and lifestyle niches. They represent the vast majority of described species and total terrestrial animal biomass on the planet. Their success is in part owed to their sophisticated visual systems, including colour vision, which drive a variety of complex behaviours. However, the majority of research on insect vision has focused on only a few model organisms including flies, honeybees and butterflies. Especially understudied are phytophagous insects, such as diminutive thrips (Thysanoptera), in spite of their damage to agriculture. Thrips display robust yet variable colour-specific responses despite their miniaturized eyes, but little is known about the physiological and ecological basis of their visual systems. Here, we review the known visual behavioural information about thrips and the few physiological studies regarding their eyes. Eye structure, spectral sensitivity, opsin genes and the presence of putative colour filters in certain ommatidia strongly imply dynamic visual capabilities. Finally, we discuss the major gaps in knowledge that remain for a better understanding of the visual system of thrips and why bridging these gaps is important for expanding new possibilities for applied pest management strategies for these tiny insects. This article is part of the theme issue ‘Understanding colour vision: molecular, physiological, neuronal and behavioural studies in arthropods’.