To understand how plate tectonics became Earth's dominant mode of convection, we need to address three related problems. (i) What was Earth's tectonic regime before the present episode of plate tectonics began? (ii) Given the preceding tectonic regime, how did plate tectonics become established? (iii) When did the present episode of plate tectonics begin? The tripartite nature of the problem complicates solving it, but, when we have all three answers, the requisite consilience will provide greater confidence than if we only focus on the long-standing question of when did plate tectonics begin? Earth probably experienced episodes of magma ocean, heat-pipe, and increasingly sluggish single lid magmatotectonism. In this effort we should consider all possible scenarios and lines of evidence. As we address these questions, we should acknowledge there were probably multiple episodes of plate tectonic and non-plate tectonic convective styles on Earth. Non-plate tectonic styles were probably dominated by ‘single lid tectonics’ and this evolved as Earth cooled and its lithosphere thickened. Evidence from the rock record indicates that the modern episode of plate tectonics began in Neoproterozoic time. A Neoproterozoic transition from single lid to plate tectonics also explains kimberlite ages, the Neoproterozoic climate crisis and the Neoproterozoic acceleration of evolution. This article is part of a discussion meeting issue ‘Earth dynamics and the development of plate tectonics’.