Abstract This is the first chapter in Section 4, Personal Reflections, and contains a reprint of “Cruising for a Bruising,” which was published in 2005 in Palliative and Supportive Care. In this article the author offers a tongue-in-cheek take on the power that the opinions of celebrities hold, and the influence they have on the practice of medicine. Power in the absence of knowledge can be a dangerous combination, swaying people to abide by what someone happens to think, rather than by what the state of evidence happens to show. This chapter focuses on the misinformation campaign against the profession of psychiatry.