In this paper we outline a new direction in the area of photonic crystals (PCs), or photonic band gap materials, i.e. one-, two-, or three-dimensional superstructures with periods that are comparable with the wavelengths of electromagnetic radiation. The main (and principal) characteristic of this new class of PCs is the presence of magnetically ordered components (or external magnetic field). The linear and nonlinear optical properties of such magnetic PCs are discussed.