Abstract The paradox of Wigner’s friend challenges the objectivity of quantum theory. A pragmatist interpretation can meet this challenge by judicious appeal to decoherence. Quantum theory provides situated agents with resources for predicting and explaining what happens in the physical world—not conscious observations of it. Even in bizarre Wigner’s friend scenarios, differently situated agents agree on the objective content of physical magnitude statements, while normally Quantum Darwinism permits agents equal observational access to their truth. Quantum theory has nothing to say about conscious experiences. But it does prompt one to re-examine the significance of everyday claims about the physical world.