An important class of teleological theories cannot explain the representational content of visual states because they fail to address the relationship between the world, projected retinal stimuli, and perception. A different approach for achieving a naturalized theory of visual content is offered that rejects the traditional internalism/externalism debate in favor of what is termed “empirical externalism.” This position maintains that, while teleological considerations can underwrite a broad understanding of representation, the content of visual representation can only be determined empirically according to accumulated past experience. A corollary is that a longstanding problem concerning the indeterminacy of visual content is dissolved.