Robert Wilson (1994) maintains that many interesting and fundamental aspects of psychology are non-individualistic because large chunks of psychology depend upon organisms being deeply embedded in some environment. I disagree and present one version of narrow content that allows enough reference to the environment to meet any wide challenge. I argue that most psychologists are already this sort of narrow content theorist and that these narrow content explanations of psychological phenomena meet Wilson's criteria for being a good explanation better than any wide explanation of the same event.