Value Segmentation: A Model for the Measurement of Values and Value Systems

descriptionPublicationkeyboard_double_arrow_right Article 01 Sep 1991 English Publisher:Oxford University Press (OUP)Journal:Journal of Consumer Research, volume 18, page 208 (issn: 0093-5301, eissn: 1537-5277,

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Authors: Kamakura, Wagner A; Mazzon, Jose Afonso;

doi: 10.1086/209253

Value Segmentation: A Model for the Measurement of Values and Value Systems

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Abstract

This article develops a model for the measurement of human values that, rather than obtain aggregate measurements, identifies distinct value systems within a population and classifies individuals according to them. These value systems are inferred from the stated priority rankings, obtained from each individual via the Rokeach value survey.

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