Joint Decisions in Home Purchasing: A Muddling-Through Process

descriptionPublicationkeyboard_double_arrow_right Article 01 Sep 1982 English Publisher:Oxford University Press (OUP)Journal:Journal of Consumer Research, volume 9, page 151 (issn: 0093-5301, eissn: 1537-5277,

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Authors: Park, C Whan;

doi: 10.1086/208908

Joint Decisions in Home Purchasing: A Muddling-Through Process

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Abstract

This study characterizes joint decision-making as being reached by a muddling-through process rather than by a synoptic strategy. In spite of this muddling-through, joint decision-making is conceptualized as being effectively based on three conflict-avoiding heuristics.

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