Consumer Dynamics in Nonprofit Organizations

descriptionPublicationkeyboard_double_arrow_right Article 01 Sep 1978 English Publisher:Oxford University Press (OUP)Journal:Journal of Consumer Research, volume 5, page 89 (issn: 0093-5301, eissn: 1537-5277,

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Authors: Ryans, Adrian B; Weinberg, Charles B;

doi: 10.1086/208719

Consumer Dynamics in Nonprofit Organizations

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Abstract

This study provides useful new insights on attendance behavior of theater subscribers over time. The results are described and their implications explored—both for attracting subscribers and obtaining contributors.

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