Measuring Prepurchase Information Seeking

descriptionPublicationkeyboard_double_arrow_right Article 01 Dec 1975 English Publisher:Oxford University Press (OUP)Journal:Journal of Consumer Research, volume 2, page 216 (issn: 0093-5301, eissn: 1537-5277,

Copyright policy )

Authors: Newman, Joseph W; Lockeman, Bradley D;

doi: 10.1086/208634

Measuring Prepurchase Information Seeking

- Summary
- Metrics

Abstract

This article reports on research which compared survey-based and observation-based measures of the amount of prepurchase information seeking for buyers of women's shoes. It raises a serious question about the adequacy of published statistics on information search, most of which have been based on survey data.

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	69
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Top 10%
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Top 1%
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average