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The Effect of Brand Attitude and Brand Image on Brand Equity

descriptionPublicationkeyboard_double_arrow_right Article 01 Jul 2001 English Publisher:Informa UK LimitedJournal:Journal of Marketing Theory and Practice, volume 9, pages 61-75 (issn: 1069-6679, eissn: 1944-7175, Copyright policy )
Authors: James B. Faircloth; Louis M. Capella; Bruce L. Alford;

doi: 10.1080/10696679.2001.11501897

The Effect of Brand Attitude and Brand Image on Brand Equity

Abstract

Brand equity has been criticized by some for an alleged lack of managerial relevance. This paper reports a study which operationalizes brand equity and empirically tests a conceptual model adapted ...

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    popularity
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Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
358
Top 1%
Top 1%
Average
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